Business Wire Phoenix "Lunch & Learn" | April 21, 2009 @ 11:30a PT

You are cordially invited to attend our free lunch seminar on Tuesday, April 21^st. Food will be provided to attendees.

 

When: Tuesday April 21, 2009

• 11:30a: Networking & lunch buffet
• Noon: Presentation
• 1:15p: Q & A
• 1:30p: Meeting adjourned!

Part I: Malcolm Atherton, Business Wire Account Executive & New Media Specialist

 

“Your release wants to be a mini web page: Thoughts & considerations for your content"

 Discussion will include:   

 

• Write press releases like a journalist. And like a web developer.
• Integrate creative formatting, social media, multimedia, and more into your content.
• Think short term. And long term.
• Measurement. Look beyond the views.

 

Part II: Next up Jeff Luth, President of Luth Communications:

 

“Fear and Loathing in Your Marketing Department: Positioning for the Upturn”

 Discussion will include:

• How to position your marketing department for an upturn in the economy.
• Learn about using multiple delivery vehicles to get you the best positioning for your company/client.
• Tips on creating a message that will make an impact.
• Things communications & marketing professionals need to know in a down economy.

Camelback Executive Park (Home of Business Wire Phoenix)
6991 E Camelback Rd.
D-201
Scottsdale, AZ 85251

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Business Wire Phoenix

Business Wire, a Berkshire Hathaway company, is utilized by tens of thousands of member companies and organizations worldwide to functionally enhance and communicate investor relations and public relations content to target audiences.

Communications professionals turn to Business Wire to optimize and issue press releases, photos and multimedia to news organizations, journalists, trade publications, search engines, and individuals, with full-text posting to web sites, online services and databases. A range of distribution options enables members to target by geography, industry, news theme and audience demographics.

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